The rough end of the pineapple.
Your $50 note doesn't go as far as it did. Here's where it goes: what the farmer gets for your milk, mince and bananas, what processing and trucks take, and what's left for the supermarket. From published figures, with the source beside every one.
From their own results, FY26
$100 at the checkout.
Woolworths
Coles
Coles and Woolworths sell about $95 billion of groceries a year between them. The ACCC found they're among the most profitable supermarkets of their kind in the world, and that their margins rose over five years. All supermarkets
Everyday groceries
Who gets your money.
1 kg
Pink Lady apples
Shelf price $4.90. The farmer's share isn't published.
1 kg
Cavendish bananas
Of $4.90, the farmer gets about 39–40%.
1 kg
Regular beef mince
The farmer gets about $10.27–$11.10. No shelf price yet: add one →
650–700 g
White sandwich loaf
The farmer gets about $0.23–$0.25. No shelf price yet: add one →
250 g
Butter
The farmer gets about $1.54–$2.09. No shelf price yet: add one →
500 g
Cheddar cheese block
The farmer gets about $2.68–$3.64. No shelf price yet: add one →
Since 1 July 2026
Excessive prices are now against the law.
The biggest supermarkets can't charge prices that are excessive compared with the cost of supply plus a reasonable margin. That's the same comparison this site makes. Plus the court ruling on Coles' "Down Down" discounts. What the law says →
Shelf prices, from shoppers
Seen a price? Add it.
The supermarkets don't publish their prices in a form anyone can use, so we collect them from people who shop. No account, no email, nothing about you. Add a price →